Holland America Line Named Best Cruise Value by World Ocean & Cruise Liner Society for 17th Year in Row

Seattle, January 27, 2009 – World Ocean & Cruise Liner Society (WOCLS) members named Holland America Line as the Best Overall Cruise Value for the 17th year in a row for its premium cruise experience.

“It’s a tremendous achievement to be recognized by the members of the World Ocean and Cruise Liner Society once again,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “The recognition of the society members year after year speaks to the continued relevance of Holland America Line to today’s travelers and commitment to investing in our product through programs such as Signature of Excellence and expanding our fleet and itineraries.”

WOCLS is a 29-year-old organization comprised of thousands of experienced cruisers who average taking two cruises a year. The society reviews all cruise lines annually and noted in its monthly publication, Ocean and Cruise News, that “Holland America Line passengers continue to mention the excellent value that the line provides, they easily win again within this category. Further adding to the sense of value is the consistency of the product across its entire fleet of ships.”

Thomas Cassidy, editor of Ocean and Cruise News, wrote, “Some of the elements that combine to make Holland America Line the best overall cruise value include its effort to continually improve such as its fleet wide Signature of Excellence upgrades, the impeccable appearance of its ships, its friendly well-trained Indonesian and Filipino crew, the extra effort to properly train and supervise its staff, the more extensive choice of dinner menus in its restaurant, alternative restaurant and Lido, and all the little extras such as canvas tote bags, hot hors d’oeuvres at cocktail time, chilled beer glasses, a no-charge ice cream bar and later lunch hours when in port.”

Holland America Line also received top marks in the High-Deluxe, 5-Star, Large Ships category during the annual Best Cruise Value awards by the World Ocean and Cruise Liner Society.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line’s fleet of 14 ships offers nearly 500 cruises to 320 ports in more than 100 countries, territories or dependencies. Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. A 15th ship, ms Nieuw Amsterdam, is scheduled to join the fleet in 2010.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds. For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com.