Celebrity Cruises and Azamara Cruises Kick Off April with Special Offer Two-for-one cruise fare, price protection guarantee and travel agent incentive mark

Miami – (April 01, 2009 ) – Upon hearing of a two-for-one cruise fare offer starting on April 1, some may wonder whether they’re hearing an April Fool’s Day joke, but the latest booking promotions from premium cruise brand Celebrity Cruises and deluxe sister brand Azamara Cruises are the real deal. Beginning today and running through April 30, 2009, cruisers can book a limited number of berths on select Alaska and Europe sailings at a two-for-the-price-of-one rate based on published brochure rates. Any of these cruises booked during April 2009 also feature a price-protection component and a travel agent booking incentive.

“With these unprecedented two-for-one promotions and their price protection component, when our guests book these sailings early, they can feel secure that they will get the best price, lock in an ideal stateroom assignment, and begin the countdown to their well-deserved vacation,” Dondra Ritzenthaler, Senior Vice President of Sales, Celebrity Cruises and Azamara Cruises, said. “With fantastic cruises available for prices as low as $75 per person per day, quite simply, there has never been a better time to book a cruise.”

Azamara offering Europe for less
The Azamara Cruises offer, called “The Azamara Assurance,” offers savings of up to 50% off published brochure rates on 21 different cruises sailing between May and November 2009 through the Mediterranean, the Greek Isles, the Black Sea, Western Europe, Iceland and Scandinavia/Russia. Ranging in length from seven to 15 nights, the discounted cruises offer travelers the opportunity to experience the spectacular service, cuisine and amenities on the 694-guest Azamara Journey and Azamara Quest.

Sample discount fares being offered in “The Azamara Assurance,” based on double occupancy in a veranda stateroom, are a 14-night “Best of Italy” cruise sailing on August 9, 2009, that was $3,999 per person and is $1,999 per person; and a seven-night Mediterranean cruise sailing on May 2, 2009, that was $2,099 per person and is being offered at $1,049 per person.

Celebrity offering Alaska and Europe at a discount
Celebrity Cruises’ offer is called “The Celebrity Starring You Promise,” and offers savings of up to 51% off published brochure rates on 53 different cruises sailing in Alaska and Europe between May and September 2009. Alaska sailings in “The Celebrity Starring You Promise” range from seven to 13 nights in length and are being offered on Celebrity Mercury, Celebrity Infinity and Celebrity Millennium. An example of the type of discount guests can receive by booking their Alaska cruise on one of the sailings featured in the offer is a seven-night “Southbound Alaska” cruise between Vancouver and Seward on June 5, 2009, that was $999 per person based on double occupancy in an inside stateroom and is being offered at $499 per person.

Guests who book select Celebrity Europe cruises between today and April 30, 2009, are eligible for savings such as a 12-night Mediterranean cruise on July 21, 2009, that was being offered at $2,199 per person for an inside stateroom, based on double occupancy, and is being offered today at $1,149 per person. The Europe cruises in the promotion range from 10 to 14 nights in length.
Celebrity Cruises and Azamara Cruises kick off April with special offers 2/2 Offer’s price protection component adds security Price protection, a component of both the Azamara and Celebrity offers, gives guests who book during the promotion access to lower rates up to 48 hours before their sailing. If Azamara or Celebrity publish a lower price for the same stateroom category on the same sailing that the guest previously booked, the guest must call Azamara/Celebrity to verify eligibility for the lower price. A limited number of special rate programs are excluded. Guests or their travel agents must make their requests for a price adjustment no later than 48 hours prior to sailing by calling Azamara/Celebrity. Prices offered in “The Celebrity Starring You Promise” and “The Azamara Assurance” are per person, cruise only, based on double occupancy, in US dollars, subject to change without notice, and capacity controlled. The price protection component does not apply to price programs, such as resident and senior rates, that the guest does not qualify for at the time the request is made and cannot be used to obtain rates offered as part of other select pricing programs. Other terms and conditions apply.

Travel agent booking incentive
Travel agents can maximize this consumer offer through a special booking incentive. For each 2009 Azamara Cruises or Celebrity Cruises sailing that a travel agent books during a booking window of April 1-30, 2009, the agent will earn one entry into a giveaway. The following prizes are being offered:

* Four grand prizes – Two Celebrity cruise giveaways (excluding any holiday sailings and Celebrity Xpedition voyages) with airfare valued at up to $1,000 per person and two Azamara Europe or Asia cruise giveaways (excluding holiday sailings) with airfare up to $1,000 per person)
* 50 iPod Shuffles
* 100 Celebrity logo computer speakers.
* 500 Corning Museum of Glass pieces of artwork

About Azamara Cruises
Azamara Cruises unlocks the hidden corners of the world for those who desire to immerse themselves in the rich details of every voyage. The deluxe ships – Azamara Journey and Azamara Quest – offer an intimate experience, while allowing access to exotic destinations experienced travelers long to reach. For the 694 guests on each Azamara Cruises ship, every moment at sea embodies the pinnacle of luxury, and each footstep on shore accentuates the difference between visiting a place and getting a true sense of place. This year, Azamara Cruises presents the best of enchanting Europe, elite Asia, and the most captivating Caribbean. The line also offers unique cruisetours in Asia and Europe. For more information, travel agents are encouraged to call 1-877-222-2526. Guests are invited to call 1-877-999-9553.

About Celebrity Cruises
Celebrity Cruises offers comfortably sophisticated, upscale cruise experiences with highly personalized service, exceptional dining, and extraordinary attention to detail. Celebrity sails in Alaska, Australia/New Zealand, California, Canada/New England, the Caribbean, Europe, Galapagos Islands, Hawaii, the Pacific Coast, Panama Canal and South America. The line also offers unique cruisetour vacations in Alaska, Australia, Canada, Europe and South America. Noted for four of the top 10 “Top Cruise Ships in the World” in the large-ship category, as voted by the readers of Condé Nast Traveler (February 2008 readers’ poll), Celebrity’s fleet – including the new Celebrity Solstice – will be joined by Celebrity Equinox this year, Celebrity Eclipse in 2010, a fourth Solstice-class ship in 2011, and a fifth in 2012. For more information, call your travel agent, dial 1-800-437-3111 or visit Celebrity Cruises website.