Youth Program Enhancements Catering To Teens Launches On New Liberty of the Seas

Newspapers

MIAMI, May 1 – Already a popular vacation choice for families, Royal Caribbean International is taking its award-winning teen program to the next level, creating the cruise industry’s first Teen Advisory Board. By involving teens in the programming development process, the cruise line is poised to provide a dynamic, organic and authentic vacation experience for teens, created by teens. The Teen Advisory Board will be on hand to introduce recommendations already implemented aboard the line�s new Liberty of the Seas when she debuts in New York on May 4. The enhancements will subsequently be rolled out fleet-wide.

New teen ice-breakers will include musical instruments onboard for jam sessions and two themed entertainment experiences. Popular socializing activities such as Dance Dance Revolution and competitive Nintendo Wii video gaming will be incorporated into the teen program. Throughout the cruise, teens can stay informed of special activities, network with other teens, and arrange their own get-togethers through relevant communication channels. Teen-only dining in the Windjammer Cafe will give young travelers a chance to make new friends and share the dining experience with their peers. Sure to be a hit, is the new 4,000 foot-long Dragon’s Flight zip-line on Labadee, Haiti, the line’s private destination, where they can soar 200 feet above the lush tropical landscape.

“As an industry leader in innovation, Royal Caribbean is thrilled to be working with this unique group of teens who have helped us better cater to the interests and preferences of youths ages 12 to 17” said Alice Norsworthy, senior vice president, Marketing, Royal Caribbean International. “Teens are more travel-savvy than their parents were at their age and they actively participate in the planning of the family vacation. The Teen Advisory Board is a logical next step for us to enhance what already is widely recognized as the premier vacation for families.”

The Teen Advisory Board grew out of a study commissioned by the line to analyze teens’ vacation travel practices and preferences. Conducted in conjunction with Stone Mantel, an insights consultancy firm, the study revealed teens want to get out there and explore the world, experience cultures and try new activities that help shape their long-term identity. Based on the research and recommendations from the Teen Advisory Board, Royal Caribbean will continue to evolve the teen cruise experience and plans to unveil major enhancements in the following months. The research study began in September 2006 and involved observational studies and field surveys throughout major U.S. cities. This was followed by the formation of a series of targeted “friendship groups” which comprised of 36 teens, ages 15 to 17. Finally, ten teens – determined to be influencers amongst their peers, including a practicing journalist and two whose parents are travel agents – were selected to join the Royal Caribbean Teen Advisory Board. The Board convened regularly onboard or through virtual meetings on online bulletin boards to discuss their insights on teen cruising and evaluate proposed Royal Caribbean initiatives from the teen perspective.

A consistent innovator of guest experiences, Royal Caribbean was the first to offer dedicated teen spaces in 1992, and is currently the only major cruise line with dedicated teen spaces aboard every ship in its fleet. Onboard areas such as The Living Room teen hangout, Fuel or Optix teen discos, and The Back Deck sun-deck for teens give young cruisers their own space to meet, build friendships and relax with their peers. Some of the many activities currently available in the teen program include Scratch DJ lessons, Karaoke, and talent competitions, as well as athletic activities that center around the cruise line’s signature amenities including the rock-climbing wall, sports deck and ice skating rink. For additional information or to make reservations, call your travel agent, visit www.royalcaribbean.com or call (800) 327-6700.