The Retreat, An Innovative Pool Concept to Debut on Five Holland America Line Ships

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SEATTLE, Dec. 2 — When Holland America Line’s ms Statendam, ms Maasdam, ms Ryndam, ms Veendam and ms Rotterdam emerge from nearly month-long dry docks with an additional $200 million in investments, one of the highlights will be The Retreat, a new resort-style pool area on the aft of the Lido deck. Catering to the preferences of today’s upscale travelers, the indulgent retreat is a first for the industry. The main focus of the new pool experience will be a shallow area with forty-four lounge chairs where guests can relax and dip their fingers and toes in the water. Built-in benches create another place for guests to relax and dangle their legs in the refreshing water.

“The Retreat is a totally new approach for us to this area of the ship,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “We’re creating an area where guests can relax outside in a sophisticated environment, and we’re adding other fun and convenient features such as a whirlpool, a band and DJ stand and even a pizzeria.”

The Retreat’s pool will be divided into three main sections separated by low, curving walls running the length of the pool. The middle section is 16 inches deep so guests can sit on built-in benches in the water. The two side sections feature lounge chairs in eight inches of water–perfect for cooling off on a hot day. Water falls and spouts enhance the decor. At the aft end of the pool will be a hot tub for soothing relaxation.

Slice, an upscale pizzeria, will be incorporated into the area, serving signature pizzas, whole pies and slices to order. Tables and comfortable, padded chairs under a sunscreen provide an inviting place to dine al fresco. And, in order to provide live music, a stage will be added near the pool. For added entertainment, an LED screen and sound system will be integrated into the ship’s superstructure, providing movies and video to The Retreat.

This $200-million phase in the Signature of Excellence commitment brings the latest innovations at sea to Holland America Line’s Statendam, Maasdam, Ryndam, Veendam and Rotterdam. The first of the extensive dry dock periods begins with the Veendam in spring 2009 and the last will be completed on the Maasdam in early 2011. While in dry dock, ships will expand the aft deck to create The Retreat and a new bar concept called Mix that features separate areas–Martinis, Champagne and Spirits & Ales. Enhancements will be made to all existing staterooms and additional staterooms will be added to the ships. The ships also will introduce 38 innovative lanai staterooms (39 on Rotterdam) with direct access to the Lower Promenade Deck. New spa staterooms near the Greenhouse Spa and Salon will offer special in-room spa amenities. Overall, Holland America Line has committed $525 million to its Signature of Excellence program that redefines premium cruising. For a cruise brochure or for more information, consult a professional travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com.