Carnival Cruise Lines Kicks Off 2012 With New Advertising Campaign Promoting Quality and Value Compared To Land-Based Vacations


Carnival Cruise Lines today unveiled a new advertising campaign that takes a fun, light-hearted approach to promoting the quality and value of “Fun Ship” cruising versus traditional land-based vacations.
Created by the line’s advertising agency, Boston-based Arnold Worldwide, the multi-channel campaign launches December 26, 2011, and blends national and regional executions across TV, out-of-home (billboards) and… [Continue Reading]

Small Ships Offer an Alternative to the “Mega Ship” Trend.


Cruise ships seem to be getting bigger and bigger. There’s no mistaking it, the mega ship trend with passengers capacities of over 3000 passengers is here to stay. These large feature rich cruise ships provide the cruise lines with economies of scale that they need in order to offer passengers one of… [Continue Reading]