Carnival Cruise Lines Kicks Off 2012 With New Advertising Campaign Promoting Quality and Value Compared To Land-Based Vacations

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Carnival Cruise Lines today unveiled a new advertising campaign that takes a fun, light-hearted approach to promoting the quality and value of “Fun Ship” cruising versus traditional land-based vacations.
Created by the line’s advertising agency, Boston-based Arnold Worldwide, the multi-channel campaign launches December 26, 2011, and blends national and regional executions across TV, out-of-home (billboards) and… [Continue Reading]