Carnival Cruise Lines Kicks Off 2012 With New Advertising Campaign Promoting Quality and Value Compared To Land-Based Vacations


Carnival Cruise Lines today unveiled a new advertising campaign that takes a fun, light-hearted approach to promoting the quality and value of “Fun Ship” cruising versus traditional land-based vacations.
Created by the line’s advertising agency, Boston-based Arnold Worldwide, the multi-channel campaign launches December 26, 2011, and blends national and regional executions across TV, out-of-home (billboards) and… [Continue Reading]

Norwegian Cruise Line Launches NCL U Online Radio Show For Travel Partners


Miami – Aug 31, 2009 — Norwegian Cruise Line took to the online air waves on Tuesday, August 25 launching the line’s first hour-long NCL U Radio show. The show attracted more than 700 travel partners listening in live while Andy Stuart, Norwegian’s… [Continue Reading]

From Sea to Your TV, Royal Caribbean Intl Debuts Commercials Starring Real Guests & Their ‘Why Not’ Moments


MIAMI, July 13: With summer in full swing and consumers carefully weighing possible vacation options, Royal Caribbean Intl is not just asking travelers “Why Not?” – they are showing them. Beginning July 13, 2009, the innovative cruise line will film and debut an unprecedented series of television spots starring real guests enjoying a variety of… [Continue Reading]

Royal Caribbean Champions Defend Their Impartiality in The Wake of “Paid Cheerleader” Accusations


Regardless of how neutral we try to be, all “reporters” have some sort of agenda to promote. For a journalist, that agenda may be to “spin” an article to promote sales or views. For a cruise blogger, like me, it is simply to share my love of cruising, and bring members to… [Continue Reading]

NCL Introduces Freestyle Resolution Sales Event With Unprecedented On-Board Credits Up To $500


Miami – Dec 19, 2008 — Norwegian Cruise Line (NCL) has launched its biggest ever Freestyle Resolution Sales Event, three weeks ahead of the traditional start to Wave Season, the period from January through March when the majority of cruises are booked. The early release and enticing… [Continue Reading]