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Carnival Cruise Lines Launches New Multi-Million-Dollar Branding Campaign to Promote Fun Ship Cruising

MIAMI (January 7, 2007) – Carnival Cruise Lines will launch a new multi-million-dollar branding campaign that injects a fresh new look and feel into the company’s various advertising, marketing and collateral materials.

The centerpiece of the wide-ranging initiative is a series of new 30-second television spots which debut Monday, Jan. 7.

Backed by the Queen classic [...]

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Carnival Cruise Lines Names New 130,000-ton SuperLiners Carnival Dream and Carnival Magic

MIAMI (February 9, 2007) - “Carnival Dream” and “Carnival Magic” are the names Carnival Cruise Lines has chosen for its two 130,000-ton SuperLiners scheduled to enter service in October 2009 and June 2011, respectively.

Representing a new class of vessel for the line, the 3,652-passenger “Fun Ships” will be the largest in Carnival [...]

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Disney to Introduce H2O Plus Spa Products in Rooms

CELEBRATION, Fla. — Disney Cruise Line guests soon will be able to absorb the enriching benefits of the ocean while sailing on the high seas. Beginning in October, the cruise line is introducing H2O Plus Spa bath and shower products to all 877 guest accommodations on the Disney Magic and Disney Wonder. These high-end products, [...]

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