Carnival Cruise Lines Kicks Off 2012 With New Advertising Campaign Promoting Quality and Value Compared To Land-Based Vacations


Carnival Cruise Lines today unveiled a new advertising campaign that takes a fun, light-hearted approach to promoting the quality and value of “Fun Ship” cruising versus traditional land-based vacations.
Created by the line’s advertising agency, Boston-based Arnold Worldwide, the multi-channel campaign launches December 26, 2011, and blends national and regional executions across TV, out-of-home (billboards) and… [Continue Reading]

Would You Rather Be Cruising?


This summer I’ll be loading up the car, much like Clark Griswald and his family in the original Vacation movie, and headed off to Texas to visit family, friends. During the trip I’ll be equal parts tourist, family visitor, and even an amusement park enthusiast. Lets hope I don’t turn… [Continue Reading]