Back to Press Center headline_image Royal Caribbean Launches New Brand Campaign Empowering Vacationers To Ask “Why Not?”


Miami – November 10, 2008 – In an unprecedented move, Royal Caribbean International has officially seceded from land and declared itself The Nation of Why Not, in the first new integrated advertising campaign for the global cruise line in nearly ten years. Created in partnership with Royal Caribbean’s lead agency, JWT NY, and a group… [Continue Reading]

Carnival Breaks World Record With World’s Largest Pinata


In the second phase of the launch of their new marketing campaign, “Fun for All, and All for Fun”, Carnival Cruise Line broke a world record with the world’s largest pinata in Philadelphia. The pinata was over three stories tall and was filled with about 2 tons of real candy. They actually broke… [Continue Reading]