Superbrand Cunard

21 July 2009 – Long known as the operator of “The Most Famous Ocean Liners in the World,” the Cunard brand itself has recently been recognised as the most famous in cruising – coming in at #41 overall out of the top 500 Superbrands survey. This puts the Cunard name higher than Starbucks, Audi, Sunday Times and Harvey Nichols, with only British Airways, Virgin Atlantic, Hilton and Thomas Cook in the travel sector ranking higher.

Moreover, among the over 55 age group, Cunard was in the coveted top ten – coming in at number 9.

One of the oldest names in passenger shipping, Cunard’s fleet is the youngest in the industry, currently with grand flagship Queen Mary 2 and stylish Queen Victoria. A third Queen, Queen Elizabeth, will join the fleet in October 2010, reducing the average fleet age even further.

The annual Superbrands survey is a major work of research conducted among thousands of consumers. It involves a panel of experts who determine which brands are the “best in their field.” The full survey was published in the 19 July issue of London’s Sunday Telegraph.

“Consumers today are looking for high profile brands that represent the best in class, and Cunard is just such a brand,” said Peter Shanks, newly-appointed president and managing director for Cunard. “This is a tremendous credit to everyone involved in Cunard, ship and shore,” he added.