(Fort Lauderdale, FL — March 18, 2008) Silversea Cruises, known for its exotic worldwide itineraries, luxurious all-suite accommodations, gracious service and sumptuous gourmet cuisine, has been named the Number-One overall luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI) survey, topping 19 other well-known cruise companies, including traditional, expedition and river cruise lines.
The LBSI survey from the independent New York-based Luxury Institute reports that respondents who would recommend Silversea say it is “by far the best in cuisine, service and luxury” and they comment on the “classy personalized experiences.”
“This is a tremendous honor for us,” said David Morris, Silversea’s executive vice president of worldwide sales and marketing. “To receive this exceptional recognition from wealthy consumers is further validation that we are succeeding in our efforts to deliver an ultra-luxury vacation experience of unsurpassed quality.”
The results of the LBSI survey come at a time when Silversea is expanding its fleet. Preparations are underway for the June 2008 launch of its first luxury expedition ship, the Prince Albert II, and currently under construction at Fincantieri’s Ancona shipyard is the 540-guest, all-suite Silver Spirit, scheduled to join the fleet in December 2009. Renowned Italian architect Giacomo Mortola is overseeing the design of the 36,000-ton, ultra-luxury vessel
About the Luxury Brand Status Index:
The proprietary Luxury Brand Status Index survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,400 wealthy American consumers, with an average income of $341,000 and average net worth of $3.9 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.
The survey incorporates four main “pillars” of brand stature: Consistently Superior Quality, Unique and Exclusive, Social Status (as a product used by people who are admired and respected), Self Enhancement (the brand makes the consumer “feel special” across all aspects of the customer experience).
The survey also measures three key “outcome” metrics, which are compared to the LBSI: worthiness of a significant price premium, willingness to recommend the brand to people they care about, and the brand most likely to be considered the next time a purchase is made. For more information, go to www.LuxuryInstitute.com.
Silversea is recognized as an innovator in the luxury segment, offering guests large-ship amenities aboard four intimate vessels, Silver Cloud, Silver Wind, Silver Shadow, and Silver Whisper, all designed to offer an atmosphere of conviviality and casual elegance. With the addition of the regal expedition ship Prince Albert II in 2008, the company’s itineraries encompass all seven continents.
In the U.S., Silversea has been voted “World’s Best” by the readers of CondÃƒÂ© Nast Traveler nine times and six times by the readers of Travel & Leisure. International awards include “World’s Leading Luxury Cruise Line” from World Travel Awards (2007); “Five Star Diamond Award” from the American Academy of Hospitality Sciences (2007); “Number One” small-ship line in the Readers’ Choice” survey conducted by Britain’s CondÃƒÂ© Nast Traveller magazine (2007); “Five Anchors” for Gastronomy and Service in Germany’s Kreuzfahrt Guide (2007); “Best Small Cruise Line” by Australia’s Luxury Travel Magazine (2007); and Best Luxury Cruise Operator according to Asia’s Travel Weekly (2007).