Silversea Announces President for the Americas
(19 March 2012) Ultra-luxury Silversea Cruises today announced the appointment of Ellen Bettridge as President of the Americas. She will head the company’s Fort Lauderdale office.
Bettridge, whose appointment becomes effective 9 April, will join Silversea with an extensive background in the retail travel industry. Most recently, she served as vice president of the American Express US Retail Travel Network. Over the course of her 20 years with American Express, she served as a travel counsellor, account development executive, field performance manager for the eastern region in corporate services, and director of account development in corporate services.
Bettridge, as President of the Americas, and Steve Odell, as President of Europe and Asia Pacific, will both report to Kenneth W Watson, the company’s chief operating officer.
Silversea believes the new structure will further strengthen its worldwide sales and marketing organisation.
About Silversea Cruises
Silversea Cruises is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit — all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of Silver Explorer, Silversea Cruises’ itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 400 fascinating destinations in between.
In the US, Silversea has been voted “World’s Best” by the readers of Condé Nast Traveler (nine times) and Travel + Leisure (seven times), and awarded “Best Cruise Line for Luxury Small Ships” by Luxury Travel Advisor (2011). International awards include “Best Innovation in Products and Services” from the Italian Innovazione Marketing Oggi Awards (2009); “World’s Leading Small Ships Cruise Line” from World Travel Awards (2010); “Five Star Diamond Award” from the American Academy of Hospitality Sciences (2011); “Number One” small-ship line in the Readers’ Choice survey conducted by Britain’s Condé Nast Traveller magazine (2010); “Best Luxury Cruise Line” Excellence Award by Spain’s Cruise News Media Group (2009); “Best Luxury Cruise Line” by Australia’s Luxury Travel & Style Magazine (2011); and “Best Luxury Cruise Operator” according to Travel Weekly China (2010).
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