Scrapblog Partners with Carnival Cruise Lines to Create and Share Vacation Memories in a Digital Way

Newspapers

MIAMI, FL – June 24, 2008 – Scrapblog, Inc., the first web-based service for creating and sharing multimedia scrapbooks, announced today a partnership with Carnival Cruise Lines to provide its guests with a unique and easy way to share memories from their “Fun Ship” cruises. Carnival is the only cruise line to offer this on-line feature to its guests.

Scrapblog is the latest addition to the line’s popular social networking site, CarnivalConnections.com, and offers cruisers an entirely new way to interact and connect though shared vacation experiences. Cruisers can add digital pictures, videos and audio to a customizable Carnival theme to create a personalized, one-of-a-kind multimedia scrapbook of their “Fun Ship” vacation.

Five different “Fun Ship”-themed scrapblogs are available, each patterned after the line’s most popular destinations: the Caribbean, Bahamas, Mexico, Alaska and Europe.

Scrapblogs can be shared with fellow cruisers through the Scrapblog Gallery on CarnivalConnections.com or through direct publishing on popular blogging and social networking platforms including Facebook, Blogger, Typepad, WordPress, Flickr and MySpace.

“Carnival is all about creating a lifetime of wonderful vacation memories and Scrapblog’s easy-to-use, highly interactive platform enables our guests to relive their ‘Fun Ship’ vacation experience through these on-line digital scrapbooks,” said Ruben Rodriguez, Carnival’s executive vice president of marketing and guest experience.

“Preserving and sharing stories of travel experiences is one of the top reasons for creating scrapblogs. This, and the fact that Carnival values community and fun as much as we do makes this partnership ideal,” said Carlos Garcia, CEO and co-founder of Scrapblog.

To view the Scrapblog Gallery on CarnivalConnections.com please visit:
www.carnivalconnections.com/scrapblog. Launched in January 2006, CarnivalConnections.com is the cruise industry’s first social networking site and houses a variety of interactive message boards, videos and features, as well as the widely popular blog of Senior Cruise Director John Heald which has generated more than 2.5 million hits since debuting last March.

About Scrapblog, Inc.
Scrapblog is the first web-based service for creating and sharing multimedia scrapbooks online. It enables everyday people to express themselves online in creative ways. Users can aggregate their photos and videos from multiple online sources and mix them with music, audio, text and thousands of creative elements in an environment that is truly drag-and-drop-easy and free. Scrapblog, Inc. is privately held and based in Miami, Florida. For more information on Scrapblog and its features, please visit www.scrapblog.com.

About Carnival Cruise Lines
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK) is the largest and most popular cruise line in the world, with 22 “Fun Ships” operating voyages ranging from three to 18 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, the Panama Canal, Canada, New England, Bermuda, Europe and South America. The line currently has three new ships scheduled for delivery between now and 2011. The first of those, the 113,300-ton Carnival Splendor, is scheduled to debut in Europe July 2.