Royal Caribbean International, Celebrity Cruises, And Azamara Cruises Kick Off Nationwide Preview Of CruiseMatch

MIAMI, August 14, 2007 – Coming to a city near you, the CruiseMatch World Premiere Tour is the event of the year that travel agents would not want to miss. Offering a sneak preview of the newest tool to empower its travel partners, Royal Caribbean International, Celebrity Cruises and Azamara Cruises will introduce the industry’s most comprehensive cruise booking and customer servicing solution during a whirlwind tour beginning August 20 in Miami, Fla. Travel agents should log-in at to find out when the CruiseMatch World Premiere Tour will be coming to town, and register for the full-day event before tickets run out.

“The new CruiseMatch will be a show-stopper when the curtains are raised this September on to unveil the premier booking tool in the industry,” said Lisa Bauer, senior vice president, Sales, Royal Caribbean International. “The robust functionality of the web-based booking engine will give travel agents the ability to service their clients more quickly and efficiently when booking cruises. Some of the new capabilities include price and itinerary comparison, up-sell opportunities, e-quote generation and individual cruisetour reservations.”

An ensemble cast of cruise line executives, automation specialists, and regional training specialists will rally across the country in the CruiseMatch World Premiere Tour bus stopping at 11 cities to roll out the red carpet for local Travel Agents. At each stop, they will reveal the power of CruiseMatch in a hands-on training session and highlight other state-of-the-art eTools on the award-winning The event also includes a brand-immersion session: the ‘Critics Choice’ Trade Show; market-leading Cruisetour presentations; and the opportunity to win some exciting prizes. Upon completion of the CruiseMatch training, travel agents can earn up to six CLIA (Cruise Lines International Association) credits towards their ACC or MCC certification.

“Our brands’ new sequel of CruiseMatch will revolutionize the industry, just as CruiseMatch 2000 did in the 90’s,” said Dondra Ritzenthaler, senior vice president, Sales, Celebrity Cruises and Azamara Cruises. “This latest innovation will further fortify our goal of providing our travel partners with a variety of ways in which to maximize their business opportunities and profits.”

Cities that the CruiseMatch World Premier Tour bus will visit between August 20 and September 12 are Miami, Tampa, Charlotte, Cincinnati, Bayonne, Chicago, Dallas, Phoenix, Los Angeles, Seattle and Toronto. Throughout the nationwide tour, the cast’s cross-country travels and tribulations will be chronicled on in a travelogue featuring an interactive map, daily video diaries and slideshows, and first-hand testimonials from attending travel agents.

Travel Agents may still register to attend the complimentary session and events. Simply login at; at the top of the welcome page, click on the “Working With Us” drop-down menu; and select “Event Management.” Select “Register for an event open to the public” to see a list of open events and to sign up for a CruiseMatch World Premiere session.

After the North American debut of CruiseMatch, the tour will move on to other markets in Europe, South America and Asia, taking the leading agent tool to the rest of the world.

About Royal Caribbean International

Royal Caribbean International is a global cruise brand with 21 ships currently in service and three under construction. The line also offers unique land-tour vacations in Alaska, Asia, Australia, Canada, Europe, South America and New Zealand through its cruisetour division. For additional information or to make reservations, call your travel agent, visit or call (800) ROYAL-CARIBBEAN. For travel professionals, go to or call (800) 327-2056.

About Celebrity Cruises

Celebrity Cruises offers comfortably sophisticated, upscale cruise experiences with highly personalized service, exceptional dining, and extraordinary attention to detail. Celebrity sails in Alaska, California, the Caribbean, Europe, Galapagos Islands, Hawaii, Mexican Riviera, Panama Canal and South America, and will begin sailing in Australia and New Zealand in November. The line also offers unique land-tour vacations in Alaska, Canada, Europe and Australia through its cruisetour affiliate. Noted for “The World’s Best Large Ships,” as voted by the readers of Conde’ Nast Traveler (February 2007 Cruise Poll), Celebrity’s current fleet will be joined by Celebrity Solstice in 2008, Celebrity Equinox in 2009, Celebrity Eclipse in 2010, and a fourth Solstice-class ship in 2011. For more information, call your travel agent, dial 1-800-437-3111 or visit

About Azamara Cruises

Azamara Cruises unlocks the hidden corners of the world for those who desire to immerse themselves in the rich details of every voyage. The deluxe ships – Azamara Journey and Azamara Quest – offer an intimate experience, while allowing access to exotic destinations experienced travelers long to reach. For the 710 guests on each Azamara Cruises ship, every moment at sea embodies the pinnacle of luxury, and each footstep on shore accentuates the difference between visiting a place and getting a true sense of place. Azamara Cruises presents the best of Bermuda and Panama Canal/South America in 2007, elite Asia and the most captivating Caribbean, South America and Europe in 2008, and around-the-world voyages in 2010. For more information, travel agents are encouraged to call 1-877-222-2526. Guests are invited to call 1-877-999-9553. Or, visit