Royal Caribbean, Celebrity Cruises and Azamara Cruises Unveil Cruisematch

Miami – (November 12, 2007 ) – Travel agents now can create an individual or group reservation in as few as eight steps with the newly enhanced CruiseMatch, the industry’s most innovative and comprehensive online cruise booking and customer service solution. Following a preview by more than 3,000 travel agents nationwide, Royal Caribbean International, Celebrity Cruises and Azamara Cruises have launched the powerful new tool for all travel partners on the cruise lines’ awarding-winning website, CruisingPower.

“We are committed to providing our travel partners with the best tools to help maximize their business opportunities” said Lisa Bauer, senior vice president, Sales, Royal Caribbean International. “From pricing hotels and cruisetours, to adding transfers and gratuities and cross-referencing details, CruiseMatch puts a comprehensive solution at travel agents’ fingertips. Travel partners have already told us that CruiseMatch offers efficiency and a variety of options that is enhancing sales, saving time and more effectively serving customers.”

CruiseMatch allows agents to seamlessly conduct the entire cruise selling-to-booking process from one integrated web-based solution. Intuitive design and navigation replace command lines and esoteric codes with easy-to-use drop-down menus, check boxes and buttons. Travel agents can search real-time availability, reserve staterooms, and assign dining times instantly, as well as access the resources of CruisingPower-such as deck plans; stateroom virtual tours; itinerary comparisons and price comparisons. CruiseMatch enables travel agents to deliver professionally-designed, custom eQuotes and information to customers’ email addresses in the middle of a booking, without losing information already entered.

“CruiseMatch will help our travel partners drive business opportunities while adding value for their customers,” said Dondra Ritzenthaler, senior vice president, Sales, Celebrity Cruises and Azamara Cruises. “We are giving travel agents the power to do nearly everything our own reservations agents can do, from the ability to execute a customer’s decision instantly to automatically comparing the value of the next stateroom category.”

The new booking engine also allows travel agents to execute more advanced vacations for their customers by enabling them to book cruisetours and group sailings. While booking any customer, CruiseMatch automatically displays the information for the next category of accommodations, so that agents quickly can identify whether there are up-sell opportunities that offer their customers greater value.

About Royal Caribbean International
Royal Caribbean International is a global cruise brand with 21 ships currently in service and three under construction. The line also offers unique land-tour vacations in Alaska, Asia, Australia, Canada, Europe, South America and New Zealand through its cruisetour division. For additional information or to make reservations, call your travel agent, visit Royal Caribbean website or call (800) ROYAL-CARIBBEAN. For travel professionals, go to or call (800) 327-2056.

About Celebrity Cruises
Celebrity Cruises offers comfortably sophisticated, upscale cruise experiences with highly personalized service, exceptional dining, and extraordinary attention to detail. Celebrity sails in Alaska, California, the Caribbean, Europe, Galapagos Islands, Hawaii, Mexican Riviera, Panama Canal and South America, and will begin sailing in Australia and New Zealand in November. The line also offers unique land-tour vacations in Alaska, Canada, Europe and Australia through its cruisetour affiliate. Noted for “The World’s Best Large Ships,” as voted by the readers of Conde’ Nast Traveler (February 2007 Cruise Poll), Celebrity’s current fleet will be joined by Celebrity Solstice in 2008, Celebrity Equinox in 2009, Celebrity Eclipse in 2010, and a fourth Solstice-class ship in 2011. For more information, call your travel agent, dial 1-800-437-3111 or visit Celebrity Cruises website.

About Azamara Cruises
Azamara Cruises unlocks the hidden corners of the world for those who desire to immerse themselves in the rich details of every voyage. The deluxe ships – Azamara Journey and Azamara Quest – offer an intimate experience, while allowing access to exotic destinations experienced travelers long to reach. For the 694 guests on each Azamara Cruises ship, every moment at sea embodies the pinnacle of luxury, and each footstep on shore accentuates the difference between visiting a place and getting a true sense of place. Azamara Cruises presents the best of Bermuda and Panama Canal/South America in 2007, elite Asia and the most captivating Caribbean, South America and Europe in 2008, and around-the-world voyages in 2010. For more information, travel agents are encouraged to call 1-877-222-2526. Guests are invited to call 1-877-999-9553 or visit Azamara Cruises website.