Royal Caribbean Brings Entertainment To The Vacation Planning Process

MIAMI, Sept. 20, 2007 – A vacation should be an adventure – whether it’s a quick escape to the Caribbean or a long-awaited Alaskan expedition. But how to choose, with a world – literally – to choose from? Enter Sammy the Suitcase, host of , Royal Caribbean International’s newest interactive website designed to help vacationers pinpoint the perfect adventure that matches their personality. Sammy sings; he tells jokes; he will even help you invite friends along for the trip on the travel planning site that is sure to keep visitors amused and entertained.

Sammy guides visitors through the site in his stylish, virtual home, brimming with items representing the three vacation styles of adventure, culture or relaxation. Visitors feed the hungry suitcase with volcanoes, hammocks, surf boards, fine wine, cheese, bicycles, bears, tuxedos and castles based on their travel preferences. The contents are evaluated by the “Vacation Fun-a-lyzer” which then delivers a personalized cruise vacation recommendation … in song … from Sammy. Want to know more about the smooth-talking Sammy? Log on and listen to the messages on his answering machine or watch a few home videos of his global adventures.

“We’re taking advantage of the latest online technology to help travelers choose and plan a cruise vacation in a highly interactive, entertaining and unique way,” said William Hayden, director of relationship marketing, Royal Caribbean International. “The Hungry Suitcase website will be a great introductory tool for travelers who have never considered a cruise vacation; a fun way for families and friends to share in deciding on a cruise together; and perhaps help travelers find out their true vacation destination calling through Sammy’s Vacation Fun-a-lyzer.”

Sammy has completed his out-of-town tryouts which began in July 2007 and is finally ready for opening night – actually, he performs on demand. Sammy has received rave reviews so far and has already achieved numerous awards including: Travel Industry Association’s Odyssey Awards; New York Festivals’ 2007 Finalist for Service Advertising; Favorite Website Awards’ Site of the Month, June 2007; SXSW 2007 Web Awards – Winner in the Motion Graphics category; 2007 Webby Awards – Honoree for Travel Category; and iMedia Creative Showcase’s Site of the Day, July, 24, 2007. is the latest incarnation of the interactive whizzes at Royal Caribbean that brought the award-winning to life in an immersive virtual tour of the largest cruise ship in the world.

Royal Caribbean International is a global cruise brand with 21 ships currently in service and three under construction. The line also offers unique land-tour vacations in Alaska, Asia, Australia, Canada, Europe, South America and New Zealand through its cruisetour division.