Voted Best Cruise Line Website in 2007 World Travel Awards

SANTA CLARITA, Calif. (December 18, 2007) – has been voted as the “World’s Leading Cruise Website” at the 14th Annual World Travel Awards. Voted on by more than 167,000 travel agents and industry professionals in more than 160 countries around the globe, the awards recognize the best in travel worldwide.

“We are delighted that the global travel industry has awarded our website with top honors,” said Jan Swartz, Princess’ senior vice president of customer service and sales. “A key goal of ours is to provide both our passengers and travel partners with state-of-the-art web-based tools to enhance their cruise planning and booking process, and so we’re extremely gratified that worldwide travel professionals have recognized our efforts.”

The feature-rich site offers travelers a comprehensive resource to research, book and prepare for a cruise. Features include SearchlightSM, Princess’ own specially designed search tool that enables users to search for and compare up to three cruises at a time with just a few mouse clicks; an easy-to-use booking engine; a customized My Princess page; full eTicket capabilities with printable travel summary and boarding pass; and the popular Cruise Personalizer, which enables passengers to manage the details of their booking, including pre-reserving shore excursions and spa appointments.

The World Travel Awards were established in 1993 to acknowledge the achievements in all sectors of the global travel industry. Additional information about the World Travel Awards is available at

Additional information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting the company’s website at