Princess Receives Three Top Honors in Porthole Readers’ Choice Awards

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SANTA CLARITA, Calif. (November 20, 2008) — Princess Cruises has received top honors in three categories of Porthole Cruise Magazine’s 2008 Annual Readers’ Choice Awards. The line won Best Central American Itineraries, Best Australia/New Zealand Itineraries, and Best Onboard Shopping.

The awards represent the eighth year in a row that the line has been recognized in an itinerary category and the second year that Princess took top honors as having the best Central American itineraries.

“We’re very pleased that Porthole readers continue to think of Princess for itinerary excellence,” said Jan Swartz, Princess senior vice president. “Princess ships have been traveling the globe for decades, and our experience has enabled us to create the very best itineraries.”

In 2009-10, Princess’ Central American itineraries will include a new “Two-day Canal Experience” on Panama Canal transits of 15 days or longer, featuring a second day in port so passengers can enjoy both the engineering wonder of the Canal and further discover the country of Panama.

Down Under, Princess will continue its program of Australia/New Zealand sailings with a series of cruises between Sydney and Auckland aboard Diamond Princess, plus two ships, Sun Princess and Dawn Princess, based in the region year round.

“And we’re also delighted that Porthole readers singled out our outstanding onboard boutiques,” said Swartz. Offering a wide selection of gifts and cruise memories, Princess’ onboard boutiques offer duty-free shopping for jewelry, accessories, fragrances, cosmetics, apparel, fine gifts, liquor, cruise souvenirs and sundries.

Porthole, a bimonthly magazine published for experienced cruise passengers, reaches more than three million readers annually. For more information on Porthole Cruise Magazine, visit www.porthole.com.

Additional information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting the company’s website at www.princess.com.