Princess Becomes First in Cruise Industry to Convert to All Electronic Tickets

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SANTA CLARITA, Calif. (September 5, 2006) – Starting this week Princess passengers will receive their travel documents sooner and more conveniently with the company’s new eTickets program. The line will be the first in the industry to convert completely to electronic ticketing, and will also provide the earliest cruise documents available to passengers.

Princess eTickets will give passengers 24/7 access to print out their cruise details and boarding passes whenever they wish, and will deliver final booking and travel information through the company’s online Cruise Personalizer.

“There’s nothing that travelers appreciate more than having their travel details confirmed well in advance and in-hand so they can rest assured their vacation will be their perfect escape,” said Jan Swartz, senior vice president of customer service and sales for Princess. “This is yet another online innovation that delivers great customer service and convenience to our passengers,” she said, referring to the line’s earlier roll-outs of the industry’s first online advance shore excursion and spa reservations.

With the new eTickets, not only will passengers receive their travel documentation much quicker than the current mailed ticket package, the new technology provides passengers with their Princess Air details as soon as 75 days in advance – earlier than any other cruise line. By receiving this travel information sooner, passengers have a greater opportunity to finalize their vacation plans and make changes if needed.

Replacing the company’s traditional paper documents, Princess eTickets will begin fleetwide for most sailings departing on and after November 17, 2006 (Golden Princess will begin with the December 16 sailing). Passengers sailing on or after this date will be able to access their boarding passes and travel summaries starting this week. The program currently applies only to bookings from North American passengers.

“We’ve been testing eTickets on select groups of passengers for several months now,” said Swartz. “Feedback has been overwhelmingly enthusiastic and our customers have told us what a great convenience it is. Giving our passengers their cruise and air details much sooner and, at their fingertips, provides them more control over their final travel arrangements, which is what we know is important to them.”

With Princess eTickets, travelers are provided with a comprehensive, personalized travel summary including cruise and flight information, itinerary, special request information, important notices, packages and transfers, shore excursion and spa pre-reservations, and a new boarding pass to be printed out and brought to the ship for check-in.

Each passenger’s travel summary will be available through the online Cruise Personalizer once the booking is confirmed. Air travel arrangements made through the company’s Princess Air program will be included in this summary as soon as 75 days in advance of travel, well ahead of the industry standard of 30-day notification.

When passengers complete their pre-cruise immigration information and their reservation has been fully paid, passengers will be able to access their new online boarding pass. Passengers who complete their information forms in a timely fashion will be able to print their travel documentation much more quickly than the traditional mailed ticket package, which is currently sent at 30 days prior to the sailing. The travel summary can also be easily forwarded to friends and family who might need a copy of the itinerary information.

Suite passengers, as well as Platinum and Elite level members of Princess’ Captain’s Circle loyalty program, will receive a Preferred Boarding Pass to use at the Preferred Boarding check-in desk at the pier.

Passengers will continue to receive by mail Princess’ popular package of pre-cruise documents including a welcome letter, Cruise Answer Book, Adventures Ashore excursion booklet, passage contract, Princess Travel Care details (if applicable) and luggage tags. This packet will be mailed approximately 75 days prior to their sailing date – earlier than the current 60-day-prior mailings.

Travelers without internet access can receive their travel summary and boarding pass from their travel agent, or Princess will send them a copy of the travel summary in the mail upon request.

“We’ve been an innovator in pre-cruise planning as we strive to make our passengers’ pre-cruise preparation quicker and easier,” noted Swartz. “We pioneered online shore excursion reservations, and even today, our Adventures Ashore tours are available for booking as early as 90 days out – the earliest in the industry. We were also the first line to offer online reservations for spa treatments. We want to make it as easy as possible for a passenger to plan their perfect vacation with us.”

Additional information about Princess eTickets is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting the company’s website at www.princess.com.