Pentax Launches Sail Away Promotion To Promote Binocular Line; Grand Prize Panama Canal & Costa Rica Cruise To Be Awarded

Newspapers

GOLDEN, CO. (March 3, 2008)…PENTAX Imaging Company has launched the PENTAX SAIL AWAY program to introduce consumers to select models of binoculars. From now until May 31, 2008, any customer who participates in a PENTAX binocular demonstration will qualify to enter the PENTAX Sail Away Sweepstakes for a chance to win a Cruise West cruise for two from Costa Rica through the Panama Canal or PENTAX products. A binocular demonstration consists of visiting a participating retailer and asking for a hands-on demonstration of one of the binocular models or viewing a binocular product video available online. Consumers may enter the Sail Away Sweepstakes at www.PentaxSailAway.com. *No purchase is necessary for the consumer. Limited to U.S. residents only and one entry per person. Official contest rules and product video posted at: www.PentaxSailAway.com.

Hosted by Cruise West, winners will board the 100-guest Pacific Explorer and experience remote jungles, pristine beaches, native villages and abundant wildlife including over 850 bird species. Cruise destinations include Manuel Antonio National Park, the San Blas Islands, Caletas Beach, and Golfo Dulce. Some of the more noteworthy birds in the region include Bright-Billed Toucans, the Quetzal, the Scarlet Macaw and a variety of hummingbirds including the Green-Crowned Brilliant, the Purple-Throated Mountain Gem, and the beautiful Fiery-Throated Hummingbird. Winners will enjoy guided tours of birding locales and seminars provided by Audubon-certified experts including famed Audubon photographer Roy Toft.

One Grand Prize 10-day cruise will be awarded (cruise dates are November 1 to November 10, 2008). Second prize includes a PENTAX K20D digital SLR system including a battery grip, an AF360FGZ flash, and 18-55mm and 50-300mm lenses in a sling bag. Third prize is a waterproof PENTAX Optio W30 compact digital camera with silicone skin. Winners will be announced in June 2008.

Qualifying binocular models are the PENTAX DCF ED Series (8×32, 8×43, 10×43, 10×50), the PENTAX DCF HRc Series (8×42, 10×42), and the PENTAX UCF WP Series (8×25,10×25). Each binocular model features a durable, waterproof, ultra-compact design and high quality optics for bright, sharp, clear images. For more product information, visit: www.PentaxSportOptics.com.

PENTAX Imaging Company is an innovative leader in the production of binoculars, digital SLR and compact cameras, lenses, spotting scopes, flash units, scopes, eyepieces, mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

Cruise West – a second-generation, family-owned business based in Seattle – offers the opportunity to explore remote, worldwide locales by providing distinctive, one-of-a-kind, personalized itineraries not offered by the traditional larger cruise lines. Cruise West’s smaller ships – ten in all – hold between 70-138 people each, and the casual style onboard encourages relaxation and congenial interaction between guests and crew alike. The experience is personally enriching through expert Exploration Leaders providing onboard narrative and lectures, special local guests from a wide variety of backgrounds, and the library provided on each vessel. All have forward lounges and ample outdoor deck space for viewing and photographing wildlife and scenery. All vessels are also equipped with inflatable landing boats for close-up exploration of remote areas and shore landings.

Destinations served include: Alaska and the Bering Sea, British Columbia, Columbia & Snake Rivers, California Wine Country, Mexico’s Sea of Cortés, Costa Rica & Panama, The U.S. eastern seaboard, the Caribbean, Japan, the South Pacific, the Kuril Islands, and the Great Lakes