Norwegian Cruise Line Industry Development team recognized for achieving exemplary marketing results
Norwegian Cruise Line’s Industry Development team has received the 2011 All Star Award from Constant Contact®, Inc., a communications company, for their exemplary marketing and communication results. Each year, a select group of Constant Contact’s, 500,000 international customers are honored, Norwegian’s results ranked among the top 10% of Constant Contact’s customer base.
In June of 2011 Norwegian announced its “Partners First” commitment to the travel partner community which included an allocation of $16 million towards new customizable marketing tools, increased marketing support, improved communication and keeping NCL University as the most robust travel partner education site and online community in the industry. Norwegian’s industry development team, led by Clark Reber, is responsible for educating travel partners on Norwegian’s product. In the past year the team has continuously engaged partners with invitations to ship visits, luncheons, and Partners First weekends, an all-encompassing weekend the offers agents the chance to experience Norwegian’s Freestyle Cruising ships.
“Since our Partners First commitment we have seen the level of travel partner engagement increase, so we are thrilled to be recognized with this award from a leader in communications,” said Camille Olivere, Norwegian’s senior vice president of sales, Americas. “Our goal is to continue to come up with innovative ways to interact with our travel partners.”
Any Constant Contact customer who uses a combination of the company’s Email Marketing, Event Marketing, and Online Survey tools were eligible for the All Star award.
“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “Norwegian Cruise Line is really leading the charge when it comes to delivering relevant, engaging content. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”