New Sharaf Concessionaire On MSC Lirica Offers High-Tech Shopping Experience

FORT LAUDERDALE, FLA. (Oct. 5, 2007) – Sharaf concessionaire, a leader in the electronic field, is now featured on board MSC Lirica, which will be arriving in Fort Lauderdale on Dec. 4 for an exciting season of winter Caribbean cruises.

The Sharaf company, based in Dubai, is already the MSC Cruises’ concessionaire on board MSC Musica, MSC Melody and MSC Orchestra. On each of these three ships, there is a Sharaf store offering avant garde goods – merchandise often not yet available in some countries – at competitive European duty-free prices.

The electronic merchandise available through Sharaf includes laptops, MP3 players and a wide variety of electronic gadgets.

In addition to offering guests a wide variety of amenities, the addition of the Sharaf concession provides MSC Cruises’ guests with a high-tech shopping bonus.

On MSC Lirica, the shop is located on Deck 5 by the shore excursion desk. The fitting and design of the new shop was carried out by the line’s expert technicians of MSC Cruisetech in just 15 days. MSC Cruisetech has the capability to offer high tech design, speedy installation and solutions to accommodate technological/operational necessities, meeting all international qualitative standards and maximizing the onboard shopping experience.