Miami – Jul 2, 2007 – NCL Corporation today announced the recent appointment of Michael Dauberman into the newly created position of vice president of e-commerce and customer relationship management (CRM). He reports directly to Scott Rogers, senior vice president of sales and marketing.
In this new role, Dauberman is responsible for directing and overseeing all aspects of NCL’s online initiatives including all consumer and travel agent website development plans. He is charged with positioning NCL’s e-commerce and CRM channels for effective long-term growth.
“We want travel partners and consumers visiting ncl.com to have a superior experience, ensuring that all of their needs are met,” said Scott Rogers, NCL’s senior vice president of sales and marketing. “Given Michael’s exceptional cruise background and technological expertise, we have a proven leader in place to take NCL’s online presence to the next level and deliver the quality experience that our travel partners and guests expect.”
Dauberman comes to NCL with 19 years of experience in the travel industry in various executive management positions. Prior to joining the company, he was the vice president of cruises at Travelocity in San Francisco. There, he was responsible for overseeing all cruise operations for the company.
Dauberman also held the role of Vice President Automation, Analysis and Call Center Operations at International Cruise and Excursion Inc./Our Vacation Store in Phoenix and was one of the founders of the very first consumer cruise website, Uniglobe.com.
NCL Corporation Ltd. is an innovative cruise company headquartered in Miami, Florida, with a fleet of 14 ships in service and under construction. The corporation oversees the operations of Norwegian Cruise Line, NCL America, and Orient Lines. The company recently took delivery of its newest ship, Norwegian Pearl, and is currently building Norwegian Gem for delivery in October of 2007.
In addition, NCL plans to build up to three new third generation Freestyle Cruising ships for delivery between 2009 and 2011. NCL is on target to have the youngest fleet in the industry by the end of 2007, providing guests the opportunity to enjoy the flexibility of Freestyle Cruising on the newest, most contemporary ships at sea.
For high resolution, downloadable images, please log onto NCL’s website at www.ncl.com/pressroom. For further information on NCL Corporation, contact a travel agent or NCL in the U.S. and Canada at (800) 327-7030.