Miami – October 03, 2006 – In conjunction with the launch of NCL Corporation’s (“NCL”) new brand identity, which brings the company’s unique Freestyle Cruising to life, the company unveiled phase one of its new Web site yesterday, offering a host of interactive and user-friendly consumer and travel agent components. The site, www.ncl.com, reflects the same vivid colors, graphic elements and playful tone of the company’s new brand identity.
“Starting with this first phase, the new ncl.com provides consumers and travel agents interactive solutions to make shopping for and selecting a cruise an effortless and enjoyable experience,” said Andy Stuart, executive vice president of marketing, sales and passenger services for NCL. “The updated site reflects our new brand identity, clearly communicates the benefits of Freestyle Cruising and introduces visitors to our rapidly growing fleet of big, modern ships.”
The site features an interactive Freestyle Cruising section depicting the difference and benefits of Freestyle Cruising. Consumers will also find enhanced, detailed information on each ship, along with in-depth descriptions of NCL’s shore excursions, including activity levels, and a list of the most popular excursions by port. To help guests plan a completely customized cruise vacation, ncl.com features a new “booked guest experience” area, designed specifically for guests who are booked and ready to cruise. This section provides guest registration forms, answers to frequently asked questions, a “Welcome Aboard” booklet, and information for guests with special needs, and more.
NCL will roll out additional site features throughout the rest of 2006 and early 2007, including a qualifier that gathers personal preferences and information from site visitors and automatically directs them to the site section most useful for them. A newly enhanced, intuitive booking engine will make planning an NCL cruise a breeze in six easy steps, and enhanced spa and restaurant functionality will allow visitors to make dining reservations and spa appointments in advance of their cruise. In addition, past guests will be able to manage their Latitudes account online.
Travel agents will find a collection of features on ncl.com designed to help them easily and efficiently plan the best itinerary for their clients. New additions to the site include a “New Agency” section, allowing agents to register immediately for access to NCL booking, information on “Hot Deals” and reduced rate sailings. Agents can also order marketing materials online 24 hours a day, and access enhanced ship photography to better communicate the benefits of NCL and Freestyle Cruising to their clients. An interactive sales tool allows travel agents to design and personalize their own NCL emails and flyers.
Additional travel agent features to be introduced later in 2006 and early 2007 include an all new booking engine with side-by-side package comparison tool listing multiple pricing options including cruise only packages, air/sea packages, and pre- and post-cruise hotel packages. Agents will also be able to book connecting cabins and group space online, along with adding existing individual reservations to group reservations. They can also quickly search online for their clients’ Latitudes information.
NCL Corporation (“NCL”) is an innovative cruise company headquartered in Miami, Florida, with a fleet of 15 ships in service and under construction. The corporation oversees the operations of Norwegian Cruise Line, NCL America, and Orient Lines. The company is currently building two ships, Norwegian Pearl for delivery in November 2006 and Norwegian Gem for delivery in the fourth quarter of 2007.
In addition, NCL plans to build up to three new third generation Freestyle Cruising ships for delivery between 2009 and 2011. NCL is on target to have the youngest fleet in the industry by 2010, providing guests the opportunity to enjoy the flexibility of Freestyle Cruising on the newest, most contemporary ships at sea.
For further information, please contact NCL in the U.S. and Canada at (800) 327-7030; visit NCL’s Web site at www.ncl.com.