NCL Latitudes Rewards Program Gets Makeover


MIAMI “ August 14, 2006 “ Today, NCL Corporation (œNCL) unveiled an enhanced Latitudes program that features tiered benefits based on the number of NCL cruises passengers have taken. The program is divided into four tiers”Bronze (1-4) completed cruises, Silver (5-8 completed cruises), Gold (9-13 completed cruises) and Platinum (14 or more completed cruises) “ each offering a set of benefits designed to recognize and reward loyalty to NCL.

œOur loyal members are our biggest advocates, continually booking NCL cruises because of the flexible Freestyle Cruising product, said Andy Stuart, executive vice president of marketing, sales and passenger services. œThis is an opportunity for us to thank and reward them for their business and their loyalty.

Each membership level offers guests access to a Latitudes Customer Service desk; a complimentary subscription to Latitudes, a quarterly members-only magazine; exclusive pricing on all sailings; the added enjoyment of Polo Club benefits when sailing on Orient Lines Marco Polo; Latitudes Check-in Desk at the pier; a Latitudes ship pin; a members-only cocktail party hosted by the Captain; and a Latitudes onboard liaison to ensure that all past guests receive their benefits.

Additionally Silver Members receive an invitation to an exclusive gathering on board and treats delivered to their stateroom twice during the cruise; Gold Members receive VIP service, which includes priority boarding, an in-stateroom welcome basket upon embarkation; priority restaurant reservations; priority tender tickets; priority disembarkation and an invitation to the Captains VIP cocktail party. Platinum members receive all of the above and enjoy the added benefit of a complimentary dinner in NCLs signature restaurant, Le Bistro.

The program is retroactive to the inception of the original Latitudes program from 1995, which means some members may automatically be designated Gold or Platinum status based on the number of cruises they have sailed on over the years. On every cruise a guest takes with NCL in the future, his/her cruise card will indicate the appropriate tier level. Membership is automatic and complimentary.

NCL has Latitudes representatives available to assist members from 8:00 a.m. to 10:30 p.m. ET, Monday through Friday, and from 9:00 a.m. to 9:00 p.m. ET on Saturday and Sunday. Guests can call (800) 343-0098 or (305) 436-4872 or visit

NCL Corporation Ltd. (“NCL”) is an innovative cruise company headquartered in Miami, Florida, with a fleet of 15 ships in service and under construction. The corporation oversees the operations of Norwegian Cruise Line, NCL America, and Orient Lines. The company is currently building two ships, the Norwegian Pearl for delivery in the fourth quarter of 2006 and the Norwegian Gem for delivery in the fourth quarter of 2007.

For further information, please contact NCL in the U.S. and Canada at (800) 327-7030; visit NCLs website at or on AOL at keyword: NCL; or to download high-resolution photography, visit