MSC Cruises is the first cruise line to host Jason Sadler of iwearyourshirt.com, a business venture where Sadler wears a company shirt and then promotes it by blogging about it on social media outlets such as Twitter, Facebook, Flickr and Ustream.tv.
Sadler will be broadcasting live November 13 on Ustream.tv wearing an MSC Cruises shirt while capturing various aspects of the experience onboard MSC Poesia for her inaugural Caribbean cruise 5-night sailing on November 10.
â€œIâ€™ve worn shirts for companies such as Zappos.com, Bill Cosby, Wired Magazine, Gary Vaynerchuk, Quicken/TurboTax, and LifeLock.com, so this will be a new adventure for me to promote my first cruise line, MSC Cruises, on iwearyourshirt.com,â€ said Sadler.
Sadler has been featured on CNN, entrepreneur.com, and in the New York Times, Los Angeles Times, and the Wall Street Journal while building a network of 23,500+ collective followers on Twitter (and growing daily), 4,400+ collective on Facebook (and growing daily), 215,000+ viewers on Ustream Live video show, 100,000+ views on Flickr photos.
Richard E. Sasso, president and chief-executive-officer for MSC Cruises in the U.S. and Canada, said, â€œJasonâ€™s concept was innovative; itâ€™s interactive and another way to expose our brand and product to an audience engaged in social media.”
MSC Poesia is the same cruise and ship that television star, best-selling author and entrepreneur Suzanne Somers welcomes to North America when the ship arrives in Fort Lauderdale, Fla. on November 10, 2009 for her inaugural Caribbean season.
During a unique Welcoming Ceremony, Somers will receive a plaque commemorating the special day from MSC Cruises (USA), Inc. President and CEO Richard Sasso, and the Captain of the MSC Poesia. A duplicate plaque will be displayed in the shipâ€™s lobby.
Both Sadler and Somers will sail on the shipâ€™s inaugural five-night Caribbean cruise.
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