FORT LAUDERDALE, FLA. (MAY 23, 2008) — Today at the Yacht Club of Monaco, MSC Cruises officially announced its commitment to trackside advertising and supporting the fast-moving world of Formula 1â„¢.
MSC Cruises has committed to trackside advertising at four major races in 2008, starting with the last monthâ€™s Grand Prix of Spain and following with the June 22 Grand Prix of France, the July 20 Grand Prix of Germany and the Nov. 2 Grand Prix of Brazil.
There is plenty of common ground in the company philosophies of MSC Cruises and the world of Formula 1â„¢ racing. Excellence and style are two key elements. As in the world of racing, team effort and passionate staff play a vital role in the success of the Italian cruise product.
â€œMSC Cruises and Allsport Management have cemented their relationship and celebrate a sport that is watched and followed by the entire world.â€ declared Pierfrancesco Vago, CEO of MSC Crociere. â€œWe are very proud to offer a unique cruise product and to be associated with Formula 1â„¢, a distinct sporting event with huge popular appeal.â€
â€œIt is fitting that a leader in the cruise industry, known for the quality and glamour of its product, looks to Formula 1â„¢ to bring additional exposure to its brand. We are delighted to welcome MSC Cruises as a trackside advertiser,â€ added Patrick McNally, CEO of Allsport Management.