MSC Cruises And Formula 1: A Winning Combination

Newspapers

FORT LAUDERDALE, FLA. (MAY 23, 2008) — Today at the Yacht Club of Monaco, MSC Cruises officially announced its commitment to trackside advertising and supporting the fast-moving world of Formula 1â„¢.

MSC Cruises has committed to trackside advertising at four major races in 2008, starting with the last month’s Grand Prix of Spain and following with the June 22 Grand Prix of France, the July 20 Grand Prix of Germany and the Nov. 2 Grand Prix of Brazil.

There is plenty of common ground in the company philosophies of MSC Cruises and the world of Formula 1â„¢ racing. Excellence and style are two key elements. As in the world of racing, team effort and passionate staff play a vital role in the success of the Italian cruise product.

“MSC Cruises and Allsport Management have cemented their relationship and celebrate a sport that is watched and followed by the entire world.” declared Pierfrancesco Vago, CEO of MSC Crociere. “We are very proud to offer a unique cruise product and to be associated with Formula 1™, a distinct sporting event with huge popular appeal.”

“It is fitting that a leader in the cruise industry, known for the quality and glamour of its product, looks to Formula 1™ to bring additional exposure to its brand. We are delighted to welcome MSC Cruises as a trackside advertiser,” added Patrick McNally, CEO of Allsport Management.