MSC Cruises’ Broadcasts 2010 FIFA World Cup Onboard

Newspapers

FT. LAUDERDALE, FL, May 4: MSC Cruises has acquired the rights to broadcast the 2010 FIFA World Cupâ„¢ games aboard all its cruise ships for one month beginning June 11. In an agreement recently signed with IMG Media Limited, MSC Cruises is broadcasting all of the 2010 FIFA World Cupâ„¢ soccer games onboard the 11 vessels in its fleet. IMG Media Limited represents FIFA for the exploitation of the in-ship rights worldwide.

The soccer games will be broadcast in the public areas including the bars and sports bars onboard. Dedicated areas will be decorated with pennants, balloons and the teams’ colors. Guests will be able to participate in activities such as sports-related trivia challenges as well. Special drinks representing each country will be served at the bars such as Pimm’s and Ginger Ale served in England and the Italian cocktail with Campari, Martini Rosso and club soda. Hamburgers, hot dogs, chips and beer will be available at the restaurants. Also, the onboard shops galleries will stock a wide variety of themed items including the Havaianas® flip-flops, bearing the colors of the different participating countries.

MSC Cruises has the most modern fleet in the world with eleven ships: MSC Magnifica, MSC Splendida and MSC Fantasia, MSC Poesia, MSC Orchestra, MSC Musica, MSC Sinfonia, MSC Armonia, MSC Opera, MSC Lirica and MSC Melody. The fleet cruises year round in the Mediterranean and seasonally in Northern Europe, the Atlantic Ocean, the Caribbean, US and Canada, (Fall 2010), South America, the Indian Ocean, and South and West Africa. For more information, visit www.MSCCruisesUSA.com.