More Than 65 Culinary Experts Take Center Stage for Holland America Line’s 2010 Culinary Arts Center Program

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Seattle, WA, February 8, 2010 — Taking top chefs from kitchens and restaurants all around the world and inviting them aboard Holland America Line ships, the line’s Culinary Arts Center, presented by Food & Wine Magazine, continues to expand in popularity. This year, more than 65 guest culinary experts are participating in the hugely successful program. Culinary notables this season include Bravo-TV’s “Top Chef” contender, Nikki Cascone; Mark Bittman, food columnist for The New York Times and award-winning cookbook author; and Keith Coburn, television personality of the hit series, “Deadliest Catch.”

“Because the Culinary Arts Center is such a hit, we will continue to expand the program and provide our guests with the enriching culinary experiences that have made it so successful,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “For those who love to cook and cruise, there is no more enjoyable vacation experience than taking over a fully stocked and equipped professional kitchen with an expert chef as guide.”

Holland America Line’s award-winning celebrity chefs and experts in the 2010 season include:

• Dean James Max, executive chef of 3030 Ocean (FL) aboard ms Westerdam, March 28-April 4.
• Marisol Koczal Simon, culinary educator, author and chef aboard ms Prinsendam, April 9-26.
• Lon Symensa, executive chef, Buddakan (NYC), winner of the 1996 US Culinary Olympic team
and graduate of the Culinary Institute of America sailing on ms Eurodam, May 9-19.
• Martin Blunos, UK television personality and chef sailing on ms Eurodam, May 29-June 8.
• Lars Kronmark, executive chef instructor at The Culinary Institute of America (CA) aboard the inaugural sailing
of ms Nieuw Amsterdam, July 4-14.
• Tre Wilcox, executive chef, culinary educator and Top Chef contender, aboard ms Statendam, July 25-Aug. 1.
• Bryan Caswell, chef / owner, Reef and Little Bigs (Houston, TX), sailing aboard ms Prinsendam, Aug. 8-18.
• Barbara Lynch, James Beard Award Winner, recipient of Food & Wine Magazine’s “Ten Best New Chefs” award,
executive chef and owner of Number 9 Park (Boston), sailing aboard ms Noordam, Sept. 18-28.
• Paul McCabe, executive chef, L’Auberge (Del Mar, CA), winner of the Golden Sceptre and Golden Baccus awards
from the Southern California Restaurant Writers and named “rising star of American Cuisine” by the
James Beard Foundation, sailing aboard ms Amsterdam, Oct.20-29.
• Joey Campanaro, chef / owner, The Little Owl (NYC), aboard ms Amsterdam, Oct. 29-Nov.12.

In addition to partnering with Food & Wine to secure top experts, Holland America Line showcases its own culinary stars on more than 500 annual cruises. The line’s two cookbooks, “A Taste of Excellence” and “A Taste of Elegance,” written by Master Chef Rudi Sodamin, offer guests preparation techniques for some of Holland America’s most delectable dishes and lavish libations as part of the Culinary Arts Center experience.

The line’s complimentary demonstration classes by award-winning chefs are only one element of the extensive culinary enrichment program. As part of Holland America’s burgeoning enrichment activities, the program also features one-hour food-and-mixology demonstrations, wine tasting and party-planning sessions, ice carving and floral arranging workshops and hands-on cooking classes for kids. A new feature in the line’s culinary program is Dine with the Chef held in the Culinary Arts Center. A combination of a cooking demonstration and a fine-dining experience, guests sit at elegantly set tables and interact with the chef as he or she prepares a five-course dinner in which each served course is paired with an appropriate wine.

A permanently installed, state-of-the-art “show kitchen at sea,” the Culinary Arts Centers resemble the elaborate show kitchens used by celebrity chefs on television cooking programs. Each facility features a theater-style venue, with two large video screens to display overhead and close-up video views of food preparation, and a large cooking display counter where guests can learn from the masters. Culinary demonstrations are also filmed and aired on in-stateroom televisions. Holland America Line invested nearly $1 million per ship to create and install the Culinary Arts Center facilities. This investment is part of the company’s Signature of Excellence initiative which has invested more than $525 million to date in fleet-wide product and service enhancements.

For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com.