Holland America New Pillows Enhance Stateroom Experience

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Seattle, July 17, 2006 – Creature comfort is the mantra of today’s leisure traveler. Holland America Line is answering that call by enhancing their Mariners Dream„¢ stateroom experience with a variety of pillows. The new pillows will come in three comfort levels and will be available in all suites aboard the fleet of 13 five-star ships by the end of July 2006. The premium line is a trend leader in hospitality innovations at sea, setting the standard in stateroom comfort.
“When traveling, a good night’s rest can elevate the enjoyment of life’s experiences,” remarked Richard D. Meadows, CTC, Holland America Lines senior vice president, marketing and sales. “We want to provide our guests with every opportunity for choice and comfort and our new pillows are one more small yet effective way to cater to cruise enthusiasts.”

Three types of pillows will be presented to suite guests offering distinctive levels of comfort:

  • Support: Firm fiber pillows – firmly filled for extra support and relief;
  • Soothe: Medium cluster fiber pillows – eases sleep with soothing, simple comfort;
  • Soft: 100 percent goose down pillows – feather soft for ultimate relaxation.

Mariner’s Dream„¢ pillow enhancements will be available to guests staying in the following stateroom categories: verandah suites, superior verandah suites, deluxe verandah suites and penthouse verandah suites. Each suite will have a minimum of two pillows from each of the three comfort levels for a total of six pillows, while eight pillows will adorn king beds in deluxe verandah suites and penthouse verandah suites. Upon embarkation, a pillow display card will introduce suite guests to the attributes of each pillow type and the layout configuration of the pillows. Guests may elect to exchange the pillows to perfectly match their preference.

The new pillows complement Holland America Line’s stateroom accommodations that are outfitted with Mariner’s Dream„¢ beds featuring a plush, custom-designed Sealy Posturpedic Euro-top mattress, 250-thread count cotton bed linens with comfortable duvets in deluxe verandah suites and penthouse verandah suites. Other suite amenities include flat panel TVs; DVD players and complimentary DVD selections; thick Egyptian cotton towels; deluxe waffle and terry cloth bathrobes; premium massage showerheads; magnifying make-up mirrors with halo lighting and salon-quality hair dryers; a stainless steel basket filled with fresh fruit; and, a stainless steel ice bucket and serving tray for beverages. These popular stateroom amenities including the new pillows are available for purchase through the cruise operator’s on-line store at www.shophollandamerica.com.

The sleep system upgrade is another element of Holland America Line’s $225 million, fleetwide Signature of Excellence enhancements featuring numerous new programs and amenities including the Culinary Arts Center presented by Food & Wine magazine – a state-of-the-art onboard show kitchen where celebrated guest chefs and culinary experts will provide cooking demonstrations and classes – Explorations Cafe powered by The New York Times, the Greenhouse Spa and Salon, Club HAL youth program and teens-only activity areas, as well as all new stateroom amenities highlighted by flat-panel TVs, plush-top Mariner’s Dream beds and now three new pillows selections. Signature of Excellence enhancements have been completed on 12 ships, with the final ship receiving enhancements by early fall of 2006.

For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com.