Seattle, October 25, 2007 Ã¢â‚¬â€œ Holland America Line, and its Seattle-based advertising agency, DDB Seattle, received a gold award for the transportation and hospitality category at the 2007 International ECHO Awards held recently in Chicago. The winning entry was a direct marketing campaign for Holland America LineÃ¢â‚¬â„¢s Grand Voyage cruises to prospective guests.
The Grand Voyages campaign featured a highly personalized, multi-touch effort targeting recipients with an exclusive invitation to join a voyage of a lifetime. The campaign results exceeded expectations.
Ã¢â‚¬Å“Our goal is to create well-targeted and highly relevant promotional materials,Ã¢â‚¬Â said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs.
A second direct marketing award was received for a campaign promoting The Culinary Arts Center presented by Food & Wine magazine. Produced by Golden Lasso and Holland America Line, the campaign was sent to travel professionals and was the only business-to-business mailing to win in the transportation and hospitality category.
Ã¢â‚¬Å“I feel with these two creative campaigns, weÃ¢â‚¬â„¢ve been successful in our business objectives and creative in our approach. Everyone involved should be proud of their efforts,Ã¢â‚¬Â said Meadows.
For 76 years, an ECHO Award has been the Direct Marketing AssociationÃ¢â‚¬â„¢s greatest honor and highest form of recognition.