Holland America Line Launches Extensive New Mariner Society Loyalty Program

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Seattle, WA, September 14, 2009 — For those who have sailed even just once with Holland America Line, there’s now more to enjoy on future cruises. The new Mariner Society Rewards Program provides past guests with exciting new benefits from generous onboard discounts while sailing and special rates on select cruises to reduced or free third and fourth rates when booking future cruises. Benefits are tiered and vary based on a guest’s cruise history.

“We wanted to create a program that gives our loyal Mariner members fantastic perks, cruise values and enhances that sense of pride they feel after having sailed on several cruises with Holland America Line,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “We have one of the highest repeat guest ratios in the cruise industry and our loyal guests deserve the valuable benefits in our new Mariner Society Rewards Program.”

The Mariner Society Rewards Program offers a four-level progressive membership with a wide range of cruise and on-board savings and extra values. All guests who sail with Holland America Line are automatically welcomed into the Mariner Society where they receive special offers on upcoming cruises as well as advance information about new ships and the latest product enhancements. Based on past cruises recorded as cruise days, members now enjoy Star memberships with four different levels offering an ever-widening range of cruise options and enhancements. Guests automatically collect additional “cruise days” or cruise day credits based on their onboard spending or through the purchase of one of the premium line’s suite options.

Star Mariner
Guests who complete their initial cruise with Holland America Line are automatically enrolled in the Mariner Society’s first level, earning cruise days towards future cruises and an exclusive collectable gift. Among the features of Star Mariner status: special offers on select sailings, 50 percent discount for third and fourth guests on select sailings, hosted sailings with Holland America Line Ambassadors, a relaxing Welcome Back Embarkation Brunch on future cruises, a subscription to the Mariner Magazine and a Mariner Champagne Brunch on future cruises.

Two-Star Mariner
After 30 cruise day credits earned, Two-Star guests receive all the amenities of a Star Mariner plus shopping discounts, featuring 15 percent off merchandise purchased from ShopHollandAmerica.com and 10 percent off logo apparel items onboard in the gift shops. Two-Star Mariners also will receive a complimentary ship photo and be sent an exclusive annual cruise planner and special recognition pin.

Three–Star Mariner
With 75 cruise days earned, Three-Star guests automatically are given all Two-Star amenities plus generous new discounts including 10 percent off on select spa treatments; a 25 percent discount on all wine packages, mini-bar purchases, Explorations Café drinks and alternative restaurant surcharges; special advanced notice of new itineraries; and a waiver of air deviation fees.

Four-Star Mariner
At the top of the tiers, with 200 cruise days earned, Four-Star guests enjoy the benefits of all Star levels below and the bonus of free fare for third and fourth guests on select sailings; complimentary wine tasting and laundry/pressing; a 50 percent discount on all wine packages, mini-bar purchases, Explorations Café drinks and alternative restaurant surcharges; a 15 percent discount on logo apparel items onboard in the gift shops; priority tender service and check-in; priority shore excursion pre-booking; and a free subscription to Food and Wine magazine or Travel and Leisure magazine.

The new Mariner Society Rewards Program will roll out to the entire fleet by October 18, 2009. For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com.