MIAMI, July 13: With summer in full swing and consumers carefully weighing possible vacation options, Royal Caribbean Intl is not just asking travelers â€œWhy Not?â€ â€“ they are showing them. Beginning July 13, 2009, the innovative cruise line will film and debut an unprecedented series of television spots starring real guests enjoying a variety of â€œWhy Notâ€ experiences onboard Liberty of the Seas during a seven-night Western Caribbean cruise.
Dubbed â€œPostcards from the Nation of Why Not,â€ this series of â€œship to airâ€ commercials will air in select markets during the week of July 13, and nationally begin the week of July 20. From July 13-17, consumers also can visit www.RoyalCaribbeanPostcards.com to watch the new daily commercial spot and enter a daily drawing to win a cruise, and pursue their very own â€œWhy Notâ€ moments on a Royal Caribbean vacation. â€œPostcards from the Nation of Why Notâ€ also can be viewed at Royal Caribbeanâ€™s Facebook page at www.facebook.com/RoyalCaribbean.com.
â€œThere really is nobody that can better express the â€œWhy Notâ€ philosophy of a Royal Caribbean cruise vacation than a guest who is experiencing it at that very moment,â€ said Betsy Oâ€™Rourke, senior vice president of Marketing, Royal Caribbean Intl. â€œThe content of these TV spots is real and genuine, and not only illustrates the many types of people and activities that can be found throughout The Nation of Why Not, but also showcases the great value of taking a Royal Caribbean cruise.â€
The â€œPostcards from the Nation of Why Notâ€ commercials will mark the first time television viewers on land can experience an actual cruise while it is happening. On the July 11-18 cruise, a production crew will shoot, edit, deliver and air these commercials while the ship is still at sea. Using Royal Caribbeanâ€™s â€œWhy Not?â€ brand messaging as the premise, the commercials will feature a variety of guests either stepping out of their normal comfort zone to try something new for the first time or reporting the â€œNews of the Day,â€ recapping events and â€œWhy Not?â€ moments that happened on Liberty of the Seas that day. Spots will be aired within 24 hours of being filmed, giving guests the extraordinary opportunity to star in their very own commercial and showcase their vacation to friends and family before they even step foot back on land.
The Nation of Why Not is Royal Caribbeanâ€™s current marketing campaign, which highlights the cruise lineâ€™s spirit of providing experiences undreamed of on other vacations and delivering innovative activities that challenge guestsâ€™ imagination. As part of the Nation of Why Not, guests (also known as citizens) have access to do, learn and enjoy activities that are not readily accessible in day-to-day life or found in one land-based vacation destination. Royal Caribbean International is a global cruise brand with 20 ships currently in service and two under construction. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand. For additional information or to make reservations, call your travel agent, visit www.royalcaribbean.com or call (800) ROYAL-CARIBBEAN.