Azamara Relaunches Their Brand as "Azamara Club Cruises" Feature Article Discussion Forum

Royal Caribbean's brand Azamara has repositioned itself again in the cruise market as "Azamara Club Cruises". Cruise industry followers may remember that when Celebrity and Royal Caribbean first acquired the previously Renaissance Cruise Line ships, they were to become small ships in the Celebrity fleet. Then at the last minute, they announced the creation of an entirely new cruise line. Perhaps the line had something of an identity crisis as a small casual premium cruise line. It wasn't quite a luxury line and wasn't Royal Caribbean or Celebrity.

I think the relaunch positions the cruise more properly in the market. A club cruise is much closer to an all inclusive luxury vacation than a traditional cruise. It is more like an upscal "Club Med" on a cruise ship than a traditional cruise. Here are some of the included features that Azamara will feature in the new luanch:

* Smaller ships.
* More overnights.
* Longer stays.
* Unique destinations.
* Immersive shore excursions.
* Complimentary shuttle bus in port when offered.
* Destination enrichment.
* Destination-flavored entertainment.
* All meals and room service.
* Specialty dining available (complimentary for suite guests).
* House wine with lunch and dinner.
* …

I'd love to try them too, but they are a bit pricier than we can afford every year.