LOS ANGELES, September 25, 2008 – Crystal Cruises announces that it has become a founding partner of the CondÃ© Nast Traveler Five & Alive Fund. The announcement came during the magazine’s 2008 World Savers Congress in New York City on September 23. Five & Alive, a program of Population Services International (PSI), supports children five and under in more than 30 countries around the world by preventing and treating malaria, water-borne illness, pneumonia and malnutrition. Nearly 10 million children in impoverished countries die every year of preventable illnesses before they reach the age of five because they lack the simplest of things – clean drinking water, basic medicines, mosquito netting, and nutrition.
“This partnership was directly inspired by last year’s CondÃ© Nast Traveler World Savers Congress,” said Crystal Cruises President Gregg Michel. “Throughout our company’s history, we have supported numerous philanthropic projects, and we had been close to creating our own global program. Rather than go it alone, this partnership presented a perfect opportunity to join forces to create something bigger. I was thoroughly impressed with the determination of CondÃ© Nast Traveler and Kate Roberts from Five & Alive to make this world a better place through travel.”
In one year, Five & Alive has raised nearly $1 million from readers and the travel industry, including efforts from Crystal Cruises. In April 2008, Michel, along with Crystal Serenity Cruise Director Gary Hunter, joined CondÃ© Nast Traveler editor-in-chief Klara Glowczewska, Kate Roberts, and actress Ashley Judd on a trip to Rwanda where the Crystal team was further enlightened and inspired by the challenges and opportunities facing Five & Alive.
With its new commitment to the cause, Crystal Cruises will introduce initiatives to raise money and engage its guests and employees. Slated for later this year is the on-board sales of specially designed polo shirts for adults and Webkinz “pets” for children with proceeds benefiting Five & Alive. As part of its ongoing effort, in its high end jewelry shops, the luxury line is also planning to introduce a “fundraising” bracelet.
“We are delighted that Crystal Cruises has joined as a founding partner of the CondÃ© Nast Traveler Five & Alive Fund,” said CondÃ© Nast Traveler Editor-in-Chief Klara Glowczewska. “We hope this generous act will inspire others to join us as the Five & Alive Fund seeks to raise money to save the lives of children under five around the globe.”
“Five & Alive is thrilled to be partnering with Crystal Cruises on this important program,” said Five & Alive Director Kate Roberts. “The CondÃ© Nast Traveler Five & Alive Fund was created to engage hospitality leaders such as Crystal Cruises in the fight to prevent childhood disease and we applaud Crystal for their leadership and commitment.”
About Crystal Cruises
With an emphasis on innovative product differentiation, Crystal Cruises is distinguished by classic service, abundant space, extensive choices and superior quality. Its ultra-luxurious Crystal Symphony and Crystal Serenity bridge the best of land and sea on worldwide vacations of seven to 100+ days. Grounded in more than a decade of accolades from travelers and critics, Crystal is dedicated to raising shipboard and shore-side awareness of responsible and respectful treatment of the environments through which we travel. Among other honors, Crystal Cruises has been voted Best Large-Ship cruise by the readers of CondÃ© Nast Traveler magazine for 14 years.
For more information about the Five & Alive Fund, visit www.fiveandalive.org. For more information about Crystal Cruises and reservations, please call 800-446-6620, or visit the luxury line’s website crystalcruises.com.