Celebrity Cruises Pumps Up Fitness Program With Zumba Fitness Parties®

Newspapers

Feb 14, 2013

Modern luxury brand Celebrity Cruises has announced another illustration of how consumers can keep their New Year’s resolution to stay fit while vacationing. The brand has expanded its already robust portfolio of fitness options by partnering with global lifestyle brand Zumba® Fitness to offer Celebrity guests a variety of its popular classes.

In addition to the original classes, Celebrity will offer guests a range of complimentary specialty classes that vary by ship, including Zumba Gold®, for active, older adults; Aqua Zumba®, the ultimate “pool party” workout, and Zumbatomic®, Zumba routines for kids. Each cruise will feature a licensed Zumba instructor who will lead the various classes.

Celebrity also will add a Zumba fitness party to the brand’s theme party lineup once per sailing. Led by Celebrity’s licensed Zumba instructor, the party will be held in the ship’s nightclub, where guests can learn the basic steps of Zumba, ultimately creating the most high-energy parties on the cruise. In the true essence of Zumba, the parties will be all about moving, enjoying the music and having fun.

Known as “exercise in disguise,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography to provide effective, total-body workouts. Class-goers can burn up to 1,000 calories in a one-hour class. Founded in 2001, the company is now the largest branded fitness program in the world, with more than 14 million fans in over 140,000 locations across more than 150 countries.

Zumba is the latest addition to Celebrity Cruises’ “Celebrity Life” activities program, considered the broadest and best collection of fun, entertaining and memorable activities in premium cruising.