Let the magic begin! As Carnival Cruise Lines unveils new details about its newest â€œFun Ship,â€ Carnival Magic, fans and fun-seekers can now learn more and join in the fun, well before the ship sets sail next year.
Carnival today launched a new, interactive online home for Carnival Magic (www.carnivalmagic.com) that showcases the shipâ€™s standout features through a full-screen virtual tour and more, as well as many ways for â€œFun Shipâ€ enthusiasts to add their own unique touches to the new vessel, set to debut May 1, 2011.
Through the Make the Magic Yours campaign, which includes a wild array of contests and promotions, Carnival is inviting fans of fun to â€œmake the Magic theirsâ€ by submitting ideas and voting on their favorites, while supporting St. Jude Childrenâ€™s Research HospitalÂ®. The campaign will run Aug. 24, 2010, through Feb. 18, 2011, and Carnival will make a donation of up to $50,000 to St. Jude. The donation to St. Jude is based upon participation and voting.
A Magic-Filled Site
From bow to stern, Carnival offers a comprehensive look at the new and exciting features of the Carnival Magic at www.carnivalmagic.com. Visitors can view a full-screen virtual video tour of the innovative new public spaces aboard Carnival Magic including: RedFrog Pub, Carnivalâ€™s first-ever pub at sea; the lineâ€™s Italian captain-inspired Cucina del Capitano restaurant; an expansive indoor/outdoor cafÃ© and entertainment venue, Ocean Plaza; splash-tastic Carnival WaterWorks aqua park; relaxing Cloud 9 Spa; and all of the fun and exciting youth-related spaces. More spaces will be showcased in the coming months. Guests can learn how they will enjoy each area with beautiful images, and behind-the-scenes videos, as well as share their comments via Facebook Connect or Funville, Carnivalâ€™s own on-line community.
Visitors will also find the latest Carnival Magic news, interactive deck plans, and images and descriptions of different stateroom accommodations. They can learn more about Carnival Magicâ€™s Europe and Caribbean itineraries and explore the ports of calls, and view pricing. With the countdown clock showing 249 days and counting until Carnival Magicâ€™s inaugural sailing, visitors can also enjoy exclusive views of the shipbuilding process and learn more about the vesselâ€™s construction in Italy.
Fans Add Magic Touches To the Ship
Another great feature of the Carnival Magic microsite, guests can learn more about participating in a sea of fun monthly contests and other promotions that comprise the Make the Magic Yours campaign, which will continue up to Carnival Magicâ€™s inaugural sailing in May 2011. Beyond bragging rights, Carnival will be giving away great prizes â€“ from digital cameras to a free cruise. And by participating in many elements of the campaign, fans will also do good by generating monetary donations from Carnival to support St. Jude Childrenâ€™s Research Hospital, one of the worldâ€™s premier centers for the research and treatment of pediatric cancer and other catastrophic diseases.
Carnival will be challenging fun-seekers everywhere to name some of Carnival Magicâ€™s special features, including a gigantic 500-gallon water dump bucket, the largest at sea housed in the WaterWorks aqua park, along with the two-level mini-golf course in SportsSquare, and a delicious dish at Cucina del Capitano, Carnivalâ€™s first Italian trattoria. Other opportunities include creating fun toasts, coaster sayings and music playlists for its new island-inspired RedFrog Pub. This winter, kids will be invited to get into the act with creative ways to make the Magic theirs, as well.
Carnival will provide updates on the latest Carnival Magic-related happenings at www.carnivalmagic.com, and on its popular Twitter profile, while the lineâ€™s more than 250,000 Facebook fans can check out the updated Carnival Magic tab with engaging videos, fun polls, and a new â€œmeet the crewâ€ feature.
Cheers! Give Us Your Best Pub Line
Raise a glass as the Make the Magic Yours campaign begins today with the RedFrog Coaster Contest, challenging grown-up fun-atics to submit their best pub line. The winning sayings will appear on the thousands of drink coasters used each voyage in Carnival Magicâ€™s Caribbean-themed RedFrog Pub as pints of the pubâ€™s signature beer, ThirstyFrog Red, Fun Ship Specials and other beverages are enjoyed by guests.
Through Sept. 7, 2010, Carnival welcomes those ages 21 and above to submit the pub-appropriate lines they believe best capture the magical moments experienced on a Carnival â€œFun Ship.â€ Entries must be 60 characters or less and Carnival coaster-worthy, as theyâ€™ll be judged by the company based on relevance, creativity and humor, then culled down to 10 finalists â€“ nine chosen by Carnival and one wild card determined by consumer voting.
In mid-September, Carnival fans and fun-seekers will be invited to vote for their favorite sayings to choose three lucky winners who will be announced later that month. Each winner will receive a special commemorative version of their RedFrog Pub coasters and other items including a digital camera, RedFrog Pub bartending items and more. Additional information and contest rules are available at www.carnivalmagic.com/contest.