Carnival Cruises Launches New Marketing Campaign
October 26, 2008 by Cruise Arizona
Filed under Cruise Lines, Features
With the idea that nearly half of all Americans don’t use their vacation days, Carnival Cruise line is reaching out to their customer base with a brand new marketing campaign. According to Michael Braun of marketing firm Icedmedia, more than 438 million vacation days a year go unused.
Hoping to get the message out to customers that Carnival Cruise line offers great value and fun, The cruise line will sponsor two special evens in Dallas and Philadelphia.
The first event is Sunday, October 26th at 12 noon at Pegasus Park in downtown Dallas, where they will unveil the World’s Largest Beach Ball (35 feet tall or approx 3 stories). In addition to tossing around the humongous beach ball with Carnival’s own Senior Cruise Director John Heald and breaking a Guinness World Record®, there will be music, ice cream , and free Carnival Cruise giveaways. This will be a great opportunity for both veteran and potential cruisers to partake in the Carnival brand of fun and learn more about the Carnival Cruise experience. This event also marks the launch of Carnival’s new marketing slogan: All for Fun, Fun for All!
The following Sunday in Philadelphia, we will be breaking the world’s largest
pinata at 11am on 20th and Market St.
The for video and pictures of the event visit Carnivals “Fun Crowd” Web Page.
Join the forum discussion on this post
Loading ...
My husband and I went last year in your Carnival Cruise with my son and my daughter to celebrate the New Year Eve. It was a great opportunity to be all together during this celebration. All activities were excellent and we want to congratulate all of you. Well, I would like to let you know that if it is possible to have during the celebration for the 2010 New Year Latin Music, last year was wonderful.
Thanks, and hope to see you again.
Hi Carmen, so glad you enjoyed your Carnival cruise. You may not have realized it, because your comments seen directed to Carnival, but you have posted your comments on Cruise Talk, a cruise news, information, and opinion site. We are not affiliated with any of the cruise lines.
You may want to contact Carnival directly with your comments. I hope you enjoy your next cruise and come back to visit our website.
Sir/ Madame
I do have some marketing strategies relative to use on the cruise ships…who do I contact?
Yes I am a veteran cruiser…have 25 cruises, mostly in the Caribbean.
Respectfully
Robert F. Butler
E-mail: beatrisbutler@msn.com
Robert,
Your best bet would be to contact he marketing department at Carnival Cruises.
In light of the recent disaster in Italy, I find your advertisements on television very offensive and thoughtless, especially to those who were directly affected and their families. You should pull all advertisements for a respectful period of time.
Kathy, I agree that it might be time for Carnival to take a respite from broadcast advertizing. The tragedy on the Concordia is weighing heavily on the minds of even the most enthusiastic cruisers. The thoughts and prayers of all of us at Cruise Talk are with all the victims and their families right now.
(Just a note, the above article was published in 2008.)