巡航谈话中央

迈阿密†“2007年7月10日†“狂欢节游览线路， world†™s最大的巡航操作员和它的交互式代办处，大道A | 剃刀鱼，今天宣布 FunShipIsland.com (www.funshipisland.com)，提供度假者以一次真正瞥见在许多不同的活动他们的一个first-of-its-kind网上目的地可能参与，当在机上或岸上时。

通过简单，交互式航行经验，大道A | 剃刀鱼设计了创新网站打算做 FunShipIsland.com 一个真实地immersive虚拟世界访客能探索的地方，演奏和体验狂欢节巡航第一只手。 访客在Lido甲板€在犀牛4×4吉普在一个真正赌博娱乐场中能体验lineâ ™s偶像扭转者Waterslideâ „¢，采取冒险的乘驾，游泳与海豚，放松在温泉甚至赌博。

†œThese天更多旅客转向互联网研究他们的假期选择， †认为Christine Arnholt， Carnivalâ€营销服务™s副总统。 †œBy创造品牌immersive，交互式巡航经验， FunShipIsland.com 做处理乐趣和参与为旅客。 而不是简单提供他们以定价，日程细节和一艘真正船游览与相片， FunShipIsland提供他们提供狂欢节cruise.⠝的各种各样的方面全面，视觉概要的高度交互式€经验

其他站点特点包括一下载的屏幕保护程序、风俗被创造的圆环口气为移动电话，下载的音乐为iPods和个人化为每个访客。 当互动与时 FunShipIsland.com如果他们选择，快，任意问题或答复和各自的特选为每个访客被会集，创造为€â œFun€ Ship⠝巡航推荐的一个依据。

†œThe未来数字式行销创造喜欢peopleâ ™s情感并且€跟随消费者横跨多个平台包括膝上计算机、移动电话和数字式音乐球员的交互式消费者经验， †认为苏珊Kidwell、副总统和总经理大道A | Razorfish†™s英尺。 Lauderdale办公室。 †œCarnival†™s在数字式产业集中于创新是空前的，允许我们合作和创造突破网站 FunShipIsland.com.†

Together, Carnival Cruise Lines and Avenue A | Razorfish have worked on Web site initiatives since 2001. Most recently, Carnival and Avenue A | Razorfish collaborated on CarnivalConnections.com, a social networking application that enables travellers to easily plan and manage their group travel needs in a single social setting. In 2004, the Carnival.com Web site received a makeover, which offered enhanced site navigation, streaming video, personalized content tailored to each visitor, and more 360-degree “virtual tours” of the “Fun Ship” fleet. In 2005, a re-fresh of the Carnival.com Web site was released, which includes enhanced imagery, more information to assist customers in their cruise vacation purchase decision and direct connection to the line’s offline branding.

About Carnival Cruise Lines

Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is the largest and most popular cruise line in the world, with a fleet of 22 “Fun Ships” operating three- to 16-day voyages to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Europe and the Greek Isles.

The line will expand its fleet with the launch of three new SuperLiners – the 113,300-ton Carnival Splendor in July 2008 and the 130,000-ton Carnival Dream and Carnival Magic – to be the largest “Fun Ships” ever constructed – in October 2009 and June 2011, respectively.

About Avenue A | Razorfish

Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Kraft, Dell, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish’s full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com for more information.

Categories: Cruise News
Tags: Carnival Cruises, cruise programs, cruise website