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NCL Latitudes Rewards Program Gets Makeover

MIAMI “ August 14, 2006 “ Today, NCL Corporation (œNCL) unveiled an enhanced Latitudes program that features tiered benefits based on the number of NCL cruises passengers have taken. The program is divided into four tiers”Bronze (1-4) completed cruises, Silver (5-8 completed cruises), Gold (9-13 completed cruises) and Platinum (14 or more completed cruises) “ each offering a set of benefits designed to recognize and reward loyalty to NCL.

œOur loyal members are our biggest advocates, continually booking NCL cruises because of the flexible Freestyle Cruising product, said Andy Stuart, executive vice president of marketing, sales and passenger services. œThis is an opportunity for us to thank and reward them for their business and their loyalty.

Each membership level offers guests access to a Latitudes Customer Service desk; a complimentary subscription to Latitudes, a quarterly members-only magazine; exclusive pricing on all sailings; the added enjoyment of Polo Club benefits when sailing on Orient Lines Marco Polo; Latitudes Check-in Desk at the pier; a Latitudes ship pin; a members-only cocktail party hosted by the Captain; and a Latitudes onboard liaison to ensure that all past guests receive their benefits.

Additionally Silver Members receive an invitation to an exclusive gathering on board and treats delivered to their stateroom twice during the cruise; Gold Members receive VIP service, which includes priority boarding, an in-stateroom welcome basket upon embarkation; priority restaurant reservations; priority tender tickets; priority disembarkation and an invitation to the Captains VIP cocktail party. Platinum members receive all of the above and enjoy the added benefit of a complimentary dinner in NCLs signature restaurant, Le Bistro.

The program is retroactive to the inception of the original Latitudes program from 1995, which means some members may automatically be designated Gold or Platinum status based on the number of cruises they have sailed on over the years. On every cruise a guest takes with NCL in the future, his/her cruise card will indicate the appropriate tier level. Membership is automatic and complimentary.

NCL has Latitudes representatives available to assist members from 8:00 a.m. to 10:30 p.m. ET, Monday through Friday, and from 9:00 a.m. to 9:00 p.m. ET on Saturday and Sunday. Guests can call (800) 343-0098 or (305) 436-4872 or visit www.ncl.com.

NCL Corporation Ltd. (”NCL”) is an innovative cruise company headquartered in Miami, Florida, with a fleet of 15 ships in service and under construction. The corporation oversees the operations of Norwegian Cruise Line, NCL America, and Orient Lines. The company is currently building two ships, the Norwegian Pearl for delivery in the fourth quarter of 2006 and the Norwegian Gem for delivery in the fourth quarter of 2007.

For further information, please contact NCL in the U.S. and Canada at (800) 327-7030; visit NCLs website at www.ncl.com or on AOL at keyword: NCL; or to download high-resolution photography, visit www.ncl.com/hires.

2 Comments to “NCL Latitudes Rewards Program Gets Makeover”

  1. We just finished our sailing on the norwegian sky this last weekend aug 29 to sep.1.i have never sent a letter of complaint to any of the ship. But, i have to write this as i have never experience a crew with so litle knowledge of english or spanish, if you needed something all they could do is stare and after awhile they would figure it out. The cabin we had 0063 was ment to be for 5. We had booked it. But as we entered the room we then realized that sofa. Was a sofa bed. Then discovered when the rest of us had to go to the bathroom we were constantly had to cross over the bed.

    Your bathrooms (public facilities) were not checked enough to correct what some imbecil left behind. I don’t know, the staff did not extend themselves as any other ‘ncl’ ship do. There is something lacking. They do not have any enthusiasm.buffet was fair not much variety.

    The other charges, ‘free style’ it does not mean nickel and diming us to eat at some of the restaurants, don’t give low rates which at the end with a little bit here and there, it adds up to more than expected. Have a meeting to value what it would cost and add to the sailing price. I know you’ve had one (1 restauramt where it was specifically for special dining.

    Do not send people back to change to long pants otherwise the can not eat at that particular restaurat. There must be another way to communicate your guest of addition. Even include the tips, just you do taxes and fuel charges. What i thought would be a terrific cruise it was a medeocre one.

    I was surprise and disappointed. We had two cabins in this sailing it was i said before a very unique disappointed voyage.

    Berta Steinman

  2. NCL offers a very low base price, but I have heard complaints like yours that they “Nickle and Dime” you to death. All cruise lines do it to some extent, but NCL is probably the most notorious because of their “Freestyle” set up. NCL even plans to have some extra areas on their new ships debuting next year that will have night clubs with “cover charges”. Not something I would want or ever expected to see on a cruise ship.

    I once made a typo with the term “freestyle” and typed “Feestyle.”

    The problems you experienced with the sofabed being in the middle of the room and in the way are not that uncommon in the tight quarters of cruise ship cabins. You might have the same experience in any room for 5 on an cruise ship. It might be better to book more than one room for 5 people in the future on any cruise line should you feel that you need more room to maneuver in your room. I am a little confused though? Did you have 5 people total and 3 in one and 2 in another, or did you have 5 in one and an addition party in the a second cabin?

    Please let us know if NCL responds proactively to your complaints. I hope you next cruise is better.

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